Packaging in my mind requires constant evolution without losing absolute brand integrity and recognition. Though simple in layout, it’s inclusions and how are are placed and scaled, can make all the difference to the shopper in store.

All of the packaging layouts I have completed include; following branding logo and colour style guides, product images, product composition and care instructions, any trademarks/certifications/licence agreements, company details and ABN.

They then went through a vigorous panel of judges, and of course our beloved QA department.

Once approved I liaised with the mills, specified card weight, print finish and pantones.

Most packaging layouts were created in Adobe Illustrator with a few exceptions being completed in Indesgn. All photography was edited in Photoshop.